Evaluation Question 4

Who would be the audience for your media product?

A member of the audience for my magazine would be someone like Saskia Rodriguez (Profile: http://hollyarmitagelccw13.blogspot.co.uk/2013/01/reader-profile.html) 

She is 16 and is completing a-levels in Textiles, Photography and Art as well as socialising with friends and listening to her favourite bands and music artists. She likes finding out about new and upcoming bands as she can then introduce them to her friends, and go and see them in concert. Her favourite indie, less known bands are Imagine Dragons, Wakey!Wakey! and Bastille, although she also enjoys listening to well known, mainstream artists such as Coldplay. Her iPod contains around 2000 songs of all genres as she is always finding new music on YouTube and through her friends. She spends evenings watching TV in which she finds songs on adverts and uses her iPhone to find the song in order to download it. 

She is part of the 'indie' social group as she enjoys the fashion and music stereotypically associated with the indie style
She also has a Saturday job and earns around £30 per week from her job at a craft shop, and she also earns around £25 from babysitting her neighbour’s children most weekends. Spends the money she earns on clothes, CD's and magazines. Her favourite clothing stores are TopShop, Vero Moda and River Island. However because of her passion for textiles, she amends clothes her friends no longer want, and often buys clothes from Charity Shops, especially Cancer Research as it's a charity that helped her Granddad. She has a Napster account and pays around £10 monthly for unlimited downloads, and she also buys CD's from HMV when she goes into Leicester.
She usually buys magazines such as Q and Clash as they feature information on upcoming bands and have interesting articles on artists she likes. 
She goes to around 3 concerts every year, this year she has seen Two Door Cinema Club and Ed Sheeran, she is also going to Reading Festival this summer with her friends.  

I have aimed my magazine mainly at females, as there is a gap in the market due to the fact most music magazines are either aimed mainly at males, or both genders. Even though males could enjoy reading my magazine, I have created it so it is visually appealing to females, focusing on a role model for teenagers and music they would enjoy finding out about, especially if they fit into the social group of alternative or indie, but have a knowledge or small interest in mainstream alternative artists, such as Bastille and Florence and the Machine.
I originally aimed my magazine at teenage girls, however I feel that females of any age would enjoy this magazine, and aiming it at 16-24 year olds would be more specific and correct, due to the mature style of the magazine, and the lack of 'pop' influence younger teenage girls would enjoy. I have included a role model on the cover of my magazine, as Saskia follows the lives of her favourite celebrities and 16-24 year olds would benefit from a positive influence, as well as an idol who they think is cool. Saskia would be most likely to buy monthly magazines instead of weekly ones, as she likes thicker magazines filled with more articles and images that she can read for a few weeks, instead of smaller, thinner magazines with little content. Also, weekly magazines are harder for her to buy, due to the fact she only goes shopping every few weeks, which is the perfect opportunity to buy a monthly magazine, and not miss out on any issues.